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- By Michael Vazquez
- 03 Oct 2026
Marco Rubio stated on Friday that every trade discussion with Canadian authorities had been halted after Canadian authorities shared on social media a 5-minute excerpt of a 1987 speech by Ronald Reagan denouncing trade barriers that seemed to spark President Trump's anger.
The premier of the province of Ontario, Premier Ford, whose administration aired the Reagan commercial in American markets this week, wrote on social media that the two nations are "more powerful united", while Trump added his own series of online messages promoting the supposed advantages of import taxes.
"Our neighbor and the United States are friends, partners and friends. Leader Ronald Reagan understood that we are stronger together," the Ontario premier stated alongside the Reagan clip. "God bless our nation and bless the United States of America."
The breakdown in relations apparently originates from a one-minute TV commercial including President Reagan's radio address stating that "trade barriers hurt every American worker"
The President reacted on Truth Social without evidence that Canada had in some way run a "deceptive" and "false" advertisement, and announced that "all trade negotiations with our northern neighbor are hereby ended"
Rubio, the top diplomat, on the weekend told reporters that the Ontario premier had broadcast commercials in the United States which "used President Reagan's statements incorrectly," adding that the Reagan Foundation had criticized the effort, too
The Foundation stated Thursday that the provincial government's advertisement "distorts" Reagan's speech, without explaining in what way
Ford's office answered by resharing the longer, 5-minute excerpt, and said that the commercial features "a direct clip from one of Reagan's speeches, which is available through public domain"
Democratic lawmakers on the House ways and means committee jumped in to defend the Ontario advertisement
"Here is the ad that prompted the President to terminate all trade talks with Canada," the panel shared online
The conflict occurs while each country face critical dates in the coming weeks
Chris Sands, the head of the Canadian research center at the university, indicated the failure in talks merely formalizes a unproductive process
"Should we halt trade talks? Certainly, you can end discussions about metals, aluminium, power, all of it," he said
Sands pointed out the irony of the President referencing Reagan while undoing his trade legacy
"The former president loved the country – he loved open markets. Perhaps Donald Trump thinks that, but that's not what he's selling today"
The US government implemented 25 percent duties on goods from Canada this spring, leading to countermeasures from Canada before the administration increased duties to 35% in the summer
The province, heavily dependent on international manufacturing and automotive trade, has been especially affected
The breakdown ultimately leaves the prime minister navigating internal challenges with a minority government
"Carney is attempting to keep every region together," Sands said
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